Electrolit

Electrolit Summer Campaigns (2023-2024)
The Electrolit Summer Campaigns for 2023 and 2024 showcased the brand’s tagline, highlighting their sports beverage in the US and over-the-counter offerings in Mexico and LATAM. The campaigns were designed around key moments when consumers could use Electrolit—before, during, and after physical activity. As a result of these efforts, Electrolit successfully boosted its product ranking in the US, moving from #4 to #2 between 2023 and 2024.

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Role: Lead Project Manager

OOH, Print, Broadcast, Social, Website, POS, Rich Media, and Various other placements.